POMO TIERRA RANCH
WAYFINDING , LAYOUT, EXPERIENTIAL
Designed an identity and wayfinding system for a farm in Northern California where I spent my childhood. The project aimed to solve a navigation challenge for visitors by creating a clear visual system that helps them access trails and explore the beauty of the farm’s public spaces.

Client: Pomo Tierra Ranch

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MERGE PATHSEVENT, BRANDING, EXPERIENTIAL
Merge is a fest thrown by Crap Eyewear that brings together their music fam, local artists, and the community. It’s all about live sets, rad art, cool drops, and good vibes. DIY energy meets real life under the sun—where friends link up, stuff gets made, and weirdness is welcome.

Concept Work: Crap Eyewear

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GUEST LISTS LIVECAMPAIGN, BRANDING

a DJ series where FAT Tire-sponsored riders share the music that gets them hyped. It’s a way to connect pro athletes with their fans by offering a glimpse into their personal world and the sounds that fuel their passion.

Client: Fat Tire

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